Marina Bay Sands · Marina Bay Sands
Senior Executive, Creative Content
Role summary
At Marina Bay Sands, this Senior Executive, Creative Content role focuses on together with the Creative Strategy & Content teams, you will articulate the content strategy for Marina Bay Sands and ensure cohesive expression across all projects. Requirements include 3-4 years of experience in conceptual creative work, art direction or editorial role and Demonstrable portfolio with a broad range of creative projects across 360 campaign ecosystems (brand campaigns, influencer, activations, moving images, digital content.
Summary based on employer-provided role details.
Role highlights
Responsibilities
- Together with the Creative Strategy & Content teams, you will articulate the content strategy for Marina Bay Sands and ensure cohesive expression across all projects.
- Support the development of creative briefs that clearly articulate the idea, audience insight, and execution intent.
- Translate marketing objectives into clear creative ideas, narratives, and strategic direction, keeping work aligned to campaign goals, target audience, and brand strategy.
- Work with designers, writers, and account managers to develop compelling creative and editorial output that reinforces key brand messages.
- Build persuasive creative content decks and presentations that communicate ideas clearly to stakeholders.
Requirements
- 3-4 years of experience in conceptual creative work, art direction or editorial role.
- Demonstrable portfolio with a broad range of creative projects across 360 campaign ecosystems (brand campaigns, influencer, activations, moving images, digital content, motion graphics, print, and social campaigns)
- Experience developing targeted creative across multiple markets (e.g., experience in Asia, the US, UK and other non-English markets in the region)
- Strong understanding of scaled digital asset production, post-production workflows, and technical specifications (e.g., video formats, email templates, quality standards).
- Advanced technical skills across graphic design, typography, art direction, and motion; proficient in Adobe Creative Suite (e.g., Photoshop, Illustrator, In Design, XD).
Role Quick Info
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