Marina Bay Sands · Marina Bay Sands
Associate Analyst/Analyst, Campaign Analytics
Role summary
At Marina Bay Sands, this Associate Analyst/Analyst, Campaign Analytics role focuses on the team is tasked with developing creative approaches to data sourcing, deriving new variables and factoring in qualitative insights to deliver high-impact business solutions. Requirements include degree in Business Analytics, Applied Mathematics, Statistics, Marketing or other analytical fields preferred and Marketing graduates with a flair for numbers and interest in customer and marketing analytics are welcome.
Summary based on employer-provided role details.
Role highlights
Responsibilities
- The team is tasked with developing creative approaches to data sourcing, deriving new variables and factoring in qualitative insights to deliver high-impact business solutions.
- Derive insights on members behavior in response to marketing offers
- Provide estimates of future campaign expenses based on mechanisms and offer criteria
- Develop post campaign analysis to objectively evaluate the effectiveness of such campaigns
- Work with marketing team to understand and develop the nuance of each marketing offer
Requirements
- Degree in Business Analytics, Applied Mathematics, Statistics, Marketing or other analytical fields preferred.
- Marketing graduates with a flair for numbers and interest in customer and marketing analytics are welcome.
- 1 to 2 years of practical experience in business analytics, customer analytics or marketing analytics preferred. Fresh grads are welcomed to apply for Associate Analyst.
- 2 - 4 years of practical experience in business analytics, customer analytics or marketing analytics or Masters in any analytical field for Analyst.
- Experience building and implementing predictive models and machine learning will be an added advantage.
Role Quick Info
Employer-listed pay is shown as published.
Other ranges are HiredInn estimates based on the role title or role area. Confirm pay with the employer before applying.