Marriott International · Marriott International Corporate
Senior Manager, Marketing Mix Modeling Analytics
Role summary
At Marriott International Corporate, this Senior Manager, Marketing Mix Modeling Analytics role focuses on this role focuses on quantifying the impact of marketing investments across channels, optimizing budget allocation, and delivering actionable insights to inform strategic marketing decisions and this role also facilitates that continent‑level MMM insights are translated into hotel‑level marketing actions, enabling measurable pull‑through, improved spend efficiency, and stronger governance of Sales & Marketing investments. The employer notes a bachelor’s degree in Business, Analytics, Statistics, or related discipline and At least 7 years of experience in analytics, with a focus on marketing mix modeling or advanced marketing analytics.
Summary based on employer-provided role details.
Role highlights
Responsibilities
- This role focuses on quantifying the impact of marketing investments across channels, optimizing budget allocation, and delivering actionable insights to inform strategic marketing decisions.
- This role also facilitates that continent‑level MMM insights are translated into hotel‑level marketing actions, enabling measurable pull‑through, improved spend efficiency, and stronger governance of Sales & Marketing investments.
- Working closely with marketing leaders and cross-functional teams, the Senior Manager designs and implements MMM studies, interprets complex model outputs, and translates findings into clear, actionable recommendations.
- The position partners closely with Continent Marketing, Performance Analytics, and Data Strategy teams to guide marketing investment decisions based on continent and market needs.
- By leveraging advanced statistical techniques and curated data assets, this position ensures marketing strategies are grounded in robust, data-driven insights and aligned with enterprise priorities.
Requirements
- Bachelor’s degree in Business, Analytics, Statistics, or related discipline.
- At least 7 years of experience in analytics, with a focus on marketing mix modeling or advanced marketing analytics.
- Strong statistical and analytical skills, including experience building and interpreting MMM models.
- Ability to conduct ad hoc analyses and synthesize findings into actionable recommendations.
- Excellent written and verbal communication skills; detail-oriented and proactive with strong stakeholder engagement.
Role Quick Info
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Estimated pay is based on the role and should be validated on the employer page and/or job listing.