Marina Bay Sands · Marina Bay Sands
Assistant Manager (Loyalty Marketing, Gaming)
Role summary
At Marina Bay Sands, this Assistant Manager (Loyalty Marketing, Gaming) role focuses on supporting the development and continuous enhancement of loyalty programs, including identifying opportunities for new benefits, privileges, and business growth and plan and execute loyalty campaigns, offers, and program enhancements to drive acquisition, retention, engagement, and tier progression - managing end-to-end delivery from planning, approvals, and setup to post-campaign reporting. The employer notes develop and manage member communications across channels, including briefing, production, and deployment of marketing collateral, to drive engagement and ensure consistency with brand standards and Ensure all loyalty benefits, promotions, and privileges are accurately implemented and operationally ready, including alignment with business units and system setup.
Summary based on employer-provided role details.
Role highlights
Responsibilities
- Support the development and continuous enhancement of loyalty programs, including identifying opportunities for new benefits, privileges, and business growth
- Plan and execute loyalty campaigns, offers, and program enhancements to drive acquisition, retention, engagement, and tier progression - managing end-to-end delivery from planning, approvals, and setup to post-campaign reporting
- Collaborate with cross-functional stakeholders to deliver campaign and promotion, including defining campaign frameworks, success metrics, and system
Requirements
- Develop and manage member communications across channels, including briefing, production, and deployment of marketing collateral, to drive engagement and ensure consistency with brand standards
- Ensure all loyalty benefits, promotions, and privileges are accurately implemented and operationally ready, including alignment with business units and system setup
- Support the planning and execution of loyalty-related events and member experiences in collaboration with Special Events and Operations teams
- Track, analyze, and report on campaign performance to generate insights and support continuous optimization
- Handle internal and external queries related to loyalty programs, and support ad hoc projects and administrative
Role Quick Info
Pay is shown when the employer lists it.
Estimated pay is based on the role and should be validated on the employer page and/or job listing.