Mandai Wildlife Group · Mandai Wildlife Group
Senior Manager, Lifecycle Marketing & Loyalty
Role summary
At Mandai Wildlife Group, this Senior Manager, Lifecycle Marketing & Loyalty role focuses on leading Mandai Wildlife Group's transformation from a traditional paid membership and campaign-led marketing model into a customer-centric growth organisation. Requirements include and analytics. Commercial Performance: Own loyalty commercial performance, KPIs, revenue attribution and quarterly EXCO reporting. Loyalty Operations and Lead member migration, communications and precinct-wide earn-and-burn ecosystem. People Leadership.
Summary based on employer-provided role details.
Role highlights
Responsibilities
- Lead Mandai Wildlife Group's transformation from a traditional paid membership and campaign-led marketing model into a customer-centric growth organisation.
- Business Model Transformation:
- Lead transition from Friends of Mandai/Wild Pass to Mandai Rewards; develop financial model, business case, roadmap and programme design. guest Lifecyle Marketing: Own lifecycle strategy across Email, App, Whats App, We Chat and Web; define campaigns, CDP
Requirements
- and analytics. Commercial Performance: Own loyalty commercial performance, KPIs, revenue attribution and quarterly EXCO reporting. Loyalty Operations:
- Lead member migration, communications and precinct-wide earn-and-burn ecosystem. People Leadership:
- Lead, coach and develop lifecycle marketing team; embed experimentation. Stakeholder Management: Partner with Finance, IT, Marketing, Park Operations, Retail, F&B and Resort. Job Requirements:
- Minimum bachelor's degree in Marketing, Business, Commerce or related discipline. 8–12 years in CRM, loyalty, lifecycle marketing or membership strategy.
- Experience with commercial P&L, Salesforce Marketing Cloud/Data Cloud or equivalent CDP/CRM platforms and leading large-scale transformation programmes and high-performing teams.
Role Quick Info
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