Director, Eapac Luxury & Lifestyle Brands

Responsibilities

• Lead the development and execution of brand strategy across the region, ensuring alignment with global direction while tailoring approaches to local market needs
• Drive the planning, localisation, and rollout of brand initiatives, including product innovations and signature experiences across the hotel portfolio
• Own the end-to-end delivery of brand-related pre-opening activities, ensuring hotels are fully prepared to launch in line with brand standards
• Partner closely with cross-functional teams to deliver integrated initiatives, ensuring strong alignment between brand, commercial, operational, and marketing priorities
• Translate consumer, market, and owner insights into actionable strategies that strengthen brand positioning and unlock growth opportunities