Far East Hospitality · Far East Hospitality
Director, Loyalty & Crm
Role summary
At Far East Hospitality, this Director, Loyalty & Crm role focuses on this is a newly elevated hands-on leadership role that sits at the intersection of commercial performance, guest experience, and strategic partnerships and you will own both our guest-facing loyalty programme and our corporate booker programme end-to-end - from strategy and CRM to campaigns and day-to-day operations. The employer notes degree in Business, Marketing, Hospitality, or a related field and at least 8 to 10 years of experience in loyalty and CRM, ideally in hospitality will be preferred.
Summary based on employer-provided role details.
Role highlights
Responsibilities
- This is a newly elevated hands-on leadership role that sits at the intersection of commercial performance, guest experience, and strategic partnerships.
- You will own both our guest-facing loyalty programme and our corporate booker programme end-to-end - from strategy and CRM to campaigns and day-to-day operations.
- Loyalty Programme Leadership
- Own the strategy and performance of both our guest loyalty programme (B2C) and corporate booker programme (B2B), ensuring alignment with commercial and revenue objectives.
- Lead the rollout and ongoing integration of the loyalty programmes across our properties - covering staff training, system setup, member recognition, and benefit delivery.
Requirements
- Degree in Business, Marketing, Hospitality, or a related field
- Minimum 8 to 10 years of experience in loyalty and CRM, ideally in hospitality will be preferred
- Able to thrive in a fast-paced, dynamic environment, while being detail-oriented
- Proven experience leading CRM and loyalty strategy across both B2C and B2B segments
- Proven ability to build, track, and communicate KPIs and programme performance metrics to senior leadership, with experience using BI tools such as Power BI or equivalent.
Role Quick Info
Pay is shown when the employer lists it.
Estimated pay is based on the role and should be validated on the employer page and/or job listing.